ADVERTISEMENTS ON TV

     Today more and more advertisements are seen on the TV screen. It's difficult to find a program without insertion of ads on TV. Food, clothes, domestic appliances, cars -- everything you can think of --are presented on television. Occasionally, we can also see some public welfare ads, appealing to people to respect the old or to protect the environment. In a word, whether you like it or not, the advertise ment pours into your life. In general, there are two main reasons leading to the prevalence of commer cials on TV. With the rapiddevelopment of economy, many manufacturers have realized the important role of advertisements in that they can stimulate production andwin the market. In our competitive society, consumers usually have the choice of several brands of the same product. Therefore, manufacturers are confronted with such a problem: how to make their products known to consumers. They solve it by advertising on TV, which attracts a lot of people every day. What is more, most consumers are interested in adver tisements because they wish to get from TV advertisements the first-hand infor mation about new products, which enables them to make a decision quickly and to choose the one that they like best.

     As far as I am concerned, I am in favor of TV ads because some of them are interesting and informative. But there is no denying that some of them are tedious and not trustworthy. Therefore, I think it is really high time that the TV stationsstrengthened the control of advertisements and made them more attractive.

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